You think you're not a writer? We're all writers.

Your job's all about convincing your audience to take an action, to take a side, or to take a big leap.
Here's the persuasive writing course they didn't offer you at orientation or in college.
After the next six weeks, you'll never scream "WTF?" at your keyboard again.

Here's what the next six weeks will change about your job, your career, or your business...

1.
YOU'LL STOP SPENDING SO MUCH TIME ON BLOG POSTS, E-MAIL, AND PRESENTATIONS.

With templates for specific business writing formats and guidelines for effective copy, you'll discover how to engage your readers with copy that builds real relationships and generates measurable results.

2.
YOU'LL KNOW HOW TO WRITE AND SPEAK CLEARLY ABOUT HOW YOU ADD VALUE.

Readers look for "tune-outs" and "blockers," subtle things that signal how you might not be the right fit for them, or that they might not want to take you seriously. You'll learn how to tighten your writing to overcome objections without turning into a grammar nerd.

3.
YOU'LL GET ACTION-ORIENTED ABOUT EVERY WORD YOU WRITE AND SAY.

Instead of justifying your seat at the table, you'll learn how to use captivating and commanding language to ensure that audiences take the steps you want them to take. Your language will get crisper, clearer, and more effective for everything from sales to relationship-building.

4.
YOU'LL STOP PROCRASTINATING ON YOUR WRITING TASKS.

When you've got a clear path to success, you won't put off writing to customers, stakeholders, or influencers. In fact, you'll knock through your writing tasks as part of a routine that helps you stay focused on your goals.

We captured our team's secrets on video,
so you can learn how to write well.

When you enroll into our Deluxe or Ultimate packages, you'll get one of these video training modules every week for the next six weeks:
Core Essentials

Duration: 7 videos

Our central philosophies, cheat sheets, and best practices for persuasive writing across all media platforms.

Blog Posts with Punch

Duration: 6 videos

Get off the listicle treadmill and turn your ideas into meaningful stories that inspire audiences to take action.

Powerful Press Releases

Duration: 6 videos

Journalists and bloggers aren't paid to just promote whatever you ask them. Give them a strong story to share with their audiences.

Action-Oriented E-Mail

Duration: 6 videos

Cut down the time you're spending on e-mail, while getting better results. Includes pitches to journalists, analysts, and investors.

Non-Boring Biographies

Duration: 6 videos

Solve the "who cares" problem with compelling biographies modeled on heroic journeys. Journalists will love you.

Presenting to Close

Duration: 6 videos

You can make the most mundane sales conversation feel like a tiny TED talk when you follow our outlines and use our templates.

A note from Joe Taylor Jr.

As a first-year student in a Television-Radio degree program all the way back in 1990, I was skeptical that I'd ever need to remember anything I learned in our "Introduction to Business Writing" course. As it turns out, that class helped form the foundation for my career. 

Since then, I've produced syndicated radio shows, developed some of the world's first streaming media websites, written a few books, and consulted with Fortune 500 clients about their content marketing strategies. 

Along the way, I've met hundreds of creative professionals who say they struggle with finding the right words to say—especially when trying to build rapport with bosses, customers, and journalists. These folks don't consider themselves "writers," but the power of the words they choose can mean the difference between success and failure for their companies.

If this sounds like you, I know you'll love this course.

Is this Course Right for You?

This isn't your typical writing course.
Our team at 2820 Press has pulled together the advice, best practices, and templates we use to help our clients streamline their communications. 

THIS IS FOR YOU, IF:

  • You're in charge of communicating with customers, journalists, or investors at least once a week.
  • You find writing takes time away from the other core responsibilities in your job or business.
  • You have strong ideas about the stories you want to tell, but want recipes and templates to make everything easier.
  • You want to ensure that your audience takes the next action you really desire when they read your writing.

THIS ISN'T FOR YOU, IF:

  • You're not worried about whether your writing generates measurable results.
  • You don't think that strong writing sways audience opinions.
  • You don't have to convince customers, journalists, or analysts that you've got something to offer.
  • You think that you learned everything you need to know about writing when you were in school.

Get these bonuses during our early enrollment...

We're going to add more benefits throughout the year, but signing up now gets you some special perks, including:

Access to our private Facebook Group

We know that some folks learn better in teams, so your enrollment includes access to our private Facebook group. There, you can network with other participants, swap ideas, and explore new ways to connect with your perfect audience.

+

Office Hours conference calls

You'll have plenty of questions along the way, so your enrollment also includes at least six Office Hours calls over the next year. Complete and Ultimate members can join us live, and all members get access to playback of all our sessions.

Start Today! Choose Your Plan Below

Begin with just our Core package for a quick introduction to our writing tools and philosophy. Or, select the Complete package to get our entire playbook at your disposal. The Ultimate package includes access to our companion course, "Content Discovery Academy." It's everything we know about how to come up with great topics for your online media.

There are NO monthly fees or renewals in this program. Join once, and you're in for good. Upgrade to a higher level at any time.​

Core

  • 7 Lessons from our Core Essentials module
  • Access to our Facebook Group and Office Hours replays
  • Lifetime access

Deluxe

  • Everything in the Core package, plus
  • ALL 37 video modules, with interactive online workbooks
  • LIVE Office Hours calls

Ultimate

  • Everything in the Deluxe package, plus
  • Exclusive Bonus workshop previews and our downloadable template library
  • Full access to our Content Discovery Academy Ultimate edition

FAQ

Here are answers to some frequently asked questions:

When do I get access to the lessons?

How do the classes work?

How long do I have access to the course?

Didn't find the answer you're looking for?

How can I get a refund?

Can't I just find all this information by searching Google?

How do office hours work?

One last thing...

Try It for the Next 30 Days, Risk-Free

We know your time's valuable—and so is your money. That's why we designed this course to arrive in your secure online classroom over the course of six weeks. At any point during your first month, you don't feel we're adding enough value for you, just contact our support team. They'll process your refund with just one question: "What could we have done better?"

Our early enrollment period ends (and our price goes up) in...

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